You have to be likeable

The idea that we have been sold, "nobody has to like you," time and time again, is a complete scam.

You have to be liked.

You have to be likable.

People do business with people they like.

People help and extend a hand to people they like.

If you don't like the waiter, the food tastes worse somehow.

It is in our instinct to be around those that make us feel good about ourselves.

And that's really what it's about.

How someone makes you feel about you.

Or how you make someone feel about themselves.

When you listen to people and give them genuine dignity, they somehow like you.

Weird how that works.

You don't have to come to an agreement with someone, do a deal with them, support their actions, or help them.

But you do have to be respectful in your interactions with them.

Never scold someone or talk down to them.

They will harbor this and turn it into resentment toward you.

You can actually help people, do things for them, give financial support, but if you are not likable, none of it matters.

Nobody will care about your sacrifices if they don't like you.

People will cherish the person who gave them nothing but they like, more than the person who gives them so much but they don't like.

I have seen it time and time again in business.

When the customer is likeable and genuine, it is easy to gather up the team resources to help them overcome an issue or support them even post-sales.

When a customer is constantly scolding and criticizing, it is like pulling teeth to gather the personnel internally to support them.

Even if they have 10 times higher spend than the likeable customer.

How you make people feel about themselves is the key to your own success.

You will get way more, for way less, by being likable.

So, be selfish by being likeable.